🏥 Client Overview
Location: Rome, Georgia
Services: Laser Hair Removal, IPL Skin Treatments, Tattoo Removal, Skin Rejuvenation
Before Doctor Geeks:
- No social media strategy or online presence
- Booking system outdated and difficult to use
- Weak branding — looked like an average clinic, not a premium med spa
- Minimal website traffic and zero Google Ads
- Paper-based client forms and no digital follow-up process
🎯 Goals We Set
- Drive more traffic from nearby cities
- Position them as a top-tier laser expert in the area
- Create a modern, trustworthy brand look
- Implement an online booking system with deposits to reduce no-shows
- Increase Google reviews and online credibility
- Introduce automation for reminders, forms, and follow-ups
🛠️ Our 360° Solution
- Website Redesign & Booking Automation
- Built a clean, conversion-optimized site focused on laser treatments
- Added “Book Now” with automated deposits + consent form integration
- Embedded Google Maps, reviews, and CTA buttons across every page
- Laser-Focused Google Ads Campaign
- Created hyper-local ad sets targeting searches like “laser hair removal Rome GA” and “IPL near me”
- Installed proper conversion tracking to measure real bookings
- Generated an average of 14 new leads per week from paid traffic
- SEO & Google My Business Optimization
- Researched and added laser-specific keywords to their site
- Claimed and optimized their Google listing
- Boosted them into the top 3 map pack for “Laser Clinic Rome GA”
- This resulted in a 62% increase in calls and map views
- Rebranding & Aesthetic Upgrade
- Redesigned their logo, fonts, and brand colors to match a high-end med spa vibe
- Created a clean photo aesthetic with real client and staff photos
- Gave them direction on front desk signage, lighting, and uniform colors for a more polished in-clinic experience
- Social Media & Review Strategy
- Built a 90-day content plan including before/after images, myth-busting posts, and skincare tips
- Boosted visibility with giveaways and a “Laser Myths” video series
- Introduced a review funnel with SMS and email — increased ★★★★★ reviews by 230% in 3 months
- Digital Operations & Paperless Forms
- Replaced all paper consent forms with branded online versions (HIPAA-compliant)
- Integrated email flows for appointment reminders, post-treatment care instructions, and birthday offers
- Saved front desk staff 4–6 hours/week in manual paperwork
🚀 Results After 90 Days
| Metric | Before | After |
|---|---|---|
| Website Visitors | 180/mo | 1,020/mo |
| Online Bookings | 4/mo | 36/mo |
| Google Map Rank | Page 2 | Top 3 Map Pack |
| Ad Conversions | N/A | 14 new leads/week |
| Google Reviews | 19 | 63 (★4.9 avg) |
| No-Show Rate | 27% | 6% |
💬 Client Feedback
“We had the services, but we were invisible. Doctor Geeks gave us the brand, the tools, and the visibility to finally grow. Our clients now find us online, book with ease, and actually show up. It changed our business.”
– Clinic Manager, Laser Clinic in Rome, GA
✅ Why It Worked
- Targeted marketing that speaks directly to what laser clients are looking for
- A brand that feels luxurious and safe — without expensive renovations
- Systems that work while the clinic is closed (automation, bookings, forms)
- Review strategy that builds trust and brings in referral clients
